Why Overstock’s 4Q17 Revenue Performance Disappointed
According to the company, changes in natural search engine algorithms made by Google negatively affected its top line performance. The company added that its initiatives to boost revenue from other marketing channels, such as email and search engines, provided some cushioning. In 4Q17, revenue from the Direct Revenue channel fell 28% to $18.5 million, and revenue from the Partner and Other Revenue channel fell 12.5% to $437.8 million.