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Elon Musk's Decision to Try Out Advertising for Tesla Could Be Game-Changing

Elon Musk's Decision to Try Out Advertising for Tesla Could Be Game-Changing

Great products generally don't need much -- or even any -- advertising to sell well. While Tesla (NASDAQ: TSLA) has generally avoided the use of advertising in the past, it has now shifted course to embrace ads as it goes beyond early adopters to seek out mass market consumers. Tesla is an unconventional company.