Recent research by Morgan Stanley found that social media usage on some platforms has dropped sharply relative to levels at the end of 2020, when more consumers were staying at home. A reopening economy, therefore, may have an inverse relationship on some aspects of user engagement for some social media platforms. Sure, Morgan Stanley did say in its report that it believed one of Snapchat's in-app products -- Snapchat Discover -- saw a drop in engagement recently compared to levels in December 2020.
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