Shake Shack founder Danny Meyer's nostalgia for frozen custard leads to investment in Goldbelly

Goldbelly raises $20 million in Series B funding led by Shake Shack founder Danny Meyer's Enlightened Hospitality Investments. Founded by Joe Ariel, Goldbelly was created not to bring the fastest or cheapest meal to your door, but the most authentic. When an unsolicited six pack of Ted Drewes Frozen Custard arrived at Shake Shack founder Danny Meyer's door four years ago, he became nostalgic about his hometown.