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Could Apple Take a Hit with Its Spotify Smart Speaker Venture?

Could Apple Take a Hit with Its Spotify Smart Speaker Venture?

Spotify has been getting a lot of media coverage in recent months thanks largely to the unusual nature of its upcoming initial public offering (or IPO). For its IPO, which is scheduled for April 3, 2018, Spotify chose a direct listing model, thereby bypassing banks in the sale of its shares to the public. Spotify is also getting a lot of attention over its work on a voice search feature that would rival Apple’s (AAPL) Siri, Amazon’s (AMZN) Alexa, and Google’s (GOOGL) Google Assistant.