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How Weibo’s Revenue Drivers Set It Apart from Peers

Amanda Lawrence
Updated
How Weibo’s Revenue Drivers Set It Apart from Peers

Weibo (WB) saw revenue growth of 37% and 75% in fiscal 2016 and 2017, respectively. Revenue amounted to $655.8 million and $1.2 billion for these years, respectively. Advertising and marketing services and value-added services are the company’s two reportable business segments. The share of revenue from advertising and marketing grew from 84% in 2015 to 87% in 2016 and 2017. The company’s advertising and marketing revenue came from three broad categories: third parties, Alibaba and SINA, and other related parties.

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