Beyond Meat and Impossible Foods Get Boost From Delivery Apps

It may be a tad bit hyperbolic for Patrick Brown, the CEO of plant-based meat alternative company Impossible Foods, to declare the real meat industry will disappear within 15 years, but new buying trends data does indicate the faux meat mania the industry is currently experiencing is in no danger of fading any time soon. Leading e-commerce research company Edison Trends analyzed actual food purchase receipts from some 4,700 online transactions from third-party delivery apps such as Uber Eats, DoorDash, and GrubHub and found, unsurprisingly, that online orders for delivery soared during the pandemic. While that has been a lifeline for much of the restaurant industry to help offset the loss of sitdown sales, consumers still had plenty of choice in what they ordered and Edison Trends found that in the two week period between March 2 and March 16, plant-based meat alternatives were quite popular.