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AI Is the Biggest Threat to Google (and Alphabet) Right Now, not Its Biggest Catalyst

AI Is the Biggest Threat to Google (and Alphabet) Right Now, not Its Biggest Catalyst

Thanks to companies like OpenAI and its ChatGPT platform, natural language generative AI has matured to the point that businesses are able to successfully deploy it in their day-to-day operations. ChatGPT could eventually have a profound impact on many industries, but it's targeting internet search engines at the moment. Alphabet's (NASDAQ: GOOGL)(NASDAQ: GOOG) Google Search is one such platform caught in the crosshairs.