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Why Genius Brands International's Stock Dropped Today

Why Genius Brands International's Stock Dropped Today

Shares of children's content company Genius Brands International (NASDAQ: GNUS) plunged as much as 25.6% in trading on Monday after completing a 1-for-10 reverse stock split. At the start of trading today, Genius Brands has completed a reverse stock split, giving shareholders one share for every 10 that they own. Genius Brands is in a tough position as a content creator, as every company across the media business is cutting content costs.