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Apple pulls WhatsApp and Threads from China App Store

Why Pandora Values Partnerships

Rachel Gunter
Updated
Why Pandora Values Partnerships

Generally, Pandora views mixing partnerships with direct marketing efforts as a way to lower its customer acquisition costs. Pandora’s marketing expenses dropped to $125.4 million in the second quarter from $145.9 million a year ago. The company has recently struck multiple partnership deals, including with AT&T (T), Snap (SNAP), and T-Mobile (TMUS). The partnership with T-Mobile involves providing special Pandora service offers to the customers of the mobile operator.

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