Assessing Apparel Retailers’ Stock Price Movements in 2018

As of September 27, the stock prices of Abercrombie & Fitch (ANF), American Eagle Outfitters (AEO), and Urban Outfitters (URBN) are up 20.4%, 31.3%, and 18.7%, respectively, on a YTD (year-to-date) basis. Despite posting increases in its sales, L Brands’ lingerie business is still in trouble. Victoria’s Secret and PINK have been facing stiff competition from brands such as AEO’s Aerie, which has taken a more inclusive approach to attracting customers.