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One Chart That Shows What Makes Cannabis Attractive to Altria

One Chart That Shows What Makes Cannabis Attractive to Altria

On December 3, we reported that Altria was rumored to be in talks to acquire Cronos Group (CRON). Following the announcement, Cronos Group shares surged nearly 11.2% during the regular trading session and jumped another 8.7% in after-market trading hours, while Altria (MO) rose ~1.6% during the regular trading session but was nearly flat in after-market trading hours. With the arrival of Canadian recreational cannabis legalization, each day we’ve been inundated with news on acquisitions and partnerships within the cannabis industry as well as among players in more established mature adjacent industries such as medicine, alcoholic beverages, and now tobacco.