Could Harley-Davidson’s 1Q18 Earnings Disappoint?
In the previous part of this series, we saw that Harley-Davidson (HOG) underperformed most auto stocks (XLY), including Fiat Chrysler (FCAU), Ferrari (RACE), and Honda (HMC), in 2018. Despite softening US car sales, a stronger demand for pickup trucks and sport utility vehicles continued to benefit mainstream automakers in 1Q18. In contrast, Harley-Davidson’s struggle to boost sales in its home market is expected to continue in 2018.