Monster Beverage Might Just Skip the Hard Seltzer Craze
Hard seltzer has been a hot consumer trend since last summer, led by the privately owned White Claw brand and Boston Beer's Truly. Energy drink veteran Monster Beverage (NASDAQ: MNST) has been rumored to have an alcohol-infused seltzer brand of its own in the works, like pretty much every other beverage brewer on the market. When Monster reported its second-quarter results on Tuesday, CEO Rodney Sacks addressed that speculation head-on.