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SoftBank-backed Fair taps three executives to lead vehicle subscription app expansion

SoftBank-backed Fair taps three executives to lead vehicle subscription app expansion

Fair, the vehicle subscription startup backed by SoftBank, is loading its executive team with veterans in the tech, venture and automotive industries as it seeks to build out its Uber leasing program and expand beyond North America. Fair.com today announced three key hires to lead the development of its car subscription app, financing department and leasing program with Uber . Jay Trinidad, a former Google and Discovery Networks executive, is now chief product officer.