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Instagram launches shopping checkout, charging sellers a fee

Instagram launches shopping checkout, charging sellers a fee

Instagram is opening a whole new revenue stream. Now the 130 million people who tap Instagram's product tags on shopping posts will be able to buy those items without leaving the app, thanks to stored payment info. "Checkout with Instagram" launches today in the U.S. with more than 20 top brands, including Adidas, Kylie Cosmetics and Warby Parker, which will no longer have to direct customers to their websites to make a purchase.