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Apps will never replace the brick-and-mortar experience necessary for beauty

Noël Duan
Apps will never replace the brick-and-mortar experience necessary for beauty

Last Friday, I wrote about L’Oréal’s recent acquisition of ModiFace, a tech company that specializes in making augmented reality apps for beauty brands. L’Oréal, one of the world’s largest cosmetics companies, is banking on the inevitability that someday, you will just use an app to test a particular shade of lipstick on your face instead…