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Why Dutch Bros Is Falling Today

Why Dutch Bros Is Falling Today

Shares of Dutch Bros (NYSE: BROS) were tasting like a day-old cup of coffee in morning trading, with the stock falling 7.2% at 11:25 a.m. ET Thursday, though there was no company-specific news to drive the movement. The drive-thru coffee shop's stock fell sharply after the company released its earnings report in May over concern about inflation's impact on its business. Over a quarter of the coffee slinger's shares outstanding are sold short as of the latest report in June, and meme-stock traders are known to favor such situations in hopes of triggering a short squeeze by piling into the stock.