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Kabbalah is hiring brand designers to reach the “spiritual but not religious” generation

Kabbalah is hiring brand designers to reach the “spiritual but not religious” generation

Can branding help save souls? At a time when more and more Americans are turning away from formal religion, a range of faiths are borrowing tactics from brand design to reach new audiences. A shining example is the Kabbalah Centre’s recent collaboration with the branding gurus at Base Design. The 95-year old New York City…