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Is It Sally Beauty’s and Ulta Beauty’s Turn to Get Amazoned?

Is It Sally Beauty’s and Ulta Beauty’s Turn to Get Amazoned?

Yesterday, there was a selling spree in beauty retailer companies’ stocks. Sally Beauty Holdings (SBH) fell almost 17%, while Ulta Beauty (ULTA) saw a negative price action of 2.6%. Amazon (AMZN) has announced its entry into the beauty products space.