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Google's search data shows YouTube's influence over this season's hottest toys

Sarah Perez
Updated
Google's search data shows YouTube's influence over this season's hottest toys

If there was any doubt about YouTube's power to influence children, look no further than this year's list of the hottest holiday toys, based on Google shopping search data. According to the search giant, at least four of the top 10 most searched toys were among those heavily featured in YouTube unboxing videos -- subsequently turning them into the most in-demand and best-selling toys of the holiday season. Plus, another top toy is the JoJo Siwa Singing doll -- a product from the YouTube star of the same name.

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