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Why Indians are choosing simple feature phones over smartphones

Why Indians are choosing simple feature phones over smartphones

Reliance Jio is making Indians fall in love with good old feature phones all over again. During the first quarter of 2018, India’s feature phone market doubled from a year ago while smartphone sales remained flat, data from Hong Kong-based market intelligence firm Counterpoint Research show. The surge was mainly fueled by Mukesh Ambani-owned Reliance…