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3 Reasons to Buy L'Oréal Stock, and 1 to Sell

3 Reasons to Buy L'Oréal Stock, and 1 to Sell

L'Oréal (OTC: LRLCY) is often considered a dependable blue-chip stock for long-term investors. Over the past 10 years, the French cosmetics giant generated a total return of about 250% and easily outperformed its American competitors, Revlon (NYSE: REV) and Coty (NYSE: COTY).