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Why is Facebook failing to follow the basic rules of crisis management?

Why is Facebook failing to follow the basic rules of crisis management?

The textbook way to handle a corporate crisis is so well established, there’s actually a textbook for it. Several, in fact. But it appears no one at Facebook has bothered to study them. The tech giant’s reaction to the rapidly unfolding Cambridge Analytica scandal has been clumsy, defensive, and confused. The fumbling is all the…