The $2.0 Billion Reason behind Discovery-PGA Media Deal
Discovery Communications (DISCA) recently struck a multiyear media rights deal with the PGA Tour. The deal goes into effect next year and is expected to run through 2030. As part of the deal, Discovery agreed to pay $2.0 billion for international broadcast rights to PGA Tour content. In addition, Discovery and PGA Tour will create an online platform akin to Netflix (NFLX) to deliver on-demand PGA programming to an international audience.