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How JCPenney Intends to Improve Its Margins

How JCPenney Intends to Improve Its Margins

Can Investors Expect JCPenney Stock to Recover? JCPenney (JCP) is struggling to improve its margins due to weak sales, growth in its lower-margin online sales, and investments to support strategic initiatives. This decline in JCP’s fiscal first-quarter gross margin was caused by an increase in online clearance selling, continued growth in the company’s online business, and increased markdowns.