How JCPenney Intends to Improve Its Margins
Can Investors Expect JCPenney Stock to Recover? JCPenney (JCP) is struggling to improve its margins due to weak sales, growth in its lower-margin online sales, and investments to support strategic initiatives. This decline in JCP’s fiscal first-quarter gross margin was caused by an increase in online clearance selling, continued growth in the company’s online business, and increased markdowns.