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Lesson from Apple’s 1Q18: There’s Still Life In Hardware

Lesson from Apple’s 1Q18: There’s Still Life In Hardware

Although Apple’s (AAPL) talk of doubling services revenue by 2020 seems to have somewhat overshadowed what it is doing on the hardware front, the company’s fiscal 1Q18 (December quarter) report turned out to be an important lesson for anyone interested in understanding its commitment to hardware. Apple said that the December 2017 quarter was the best ever for its smartwatch business, with Apple Watch revenue and unit shipments growing over 50% YoY (year-over-year). Apple’s smartwatch growth is noteworthy.