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Apple said it wasn’t in the TV business. Now it’s in high-stakes bidding wars with HBO

Apple said it wasn’t in the TV business. Now it’s in high-stakes bidding wars with HBO

Less than three years ago, amid speculation that Apple was eyeing a move into Hollywood content production, iTunes boss Eddy Cue said definitively that the tech giant wasn’t doing that. “We’re not in the business of trying to create TV shows,” he said in 2015. “We’re not trying to compete with Netflix or compete with…