How Twitter Wants to Help Brands Avoid Marketing Missteps

With the uptake of social media advertising on the rise, Twitter (TWTR) is moving to help brands better connect with social media audiences. The company has recently created a new post, global director of culture and community, and has appointed God-is Rivera to the role. Rivera is mandated with helping advertisers connect more effectively with various communities or groups on Twitter, which could include feminist, black, or Asian-American groups.