Norwegian Cruise Line CEO: Attracting millennial guests through Instagram
"We are now building ships with the understanding that Instagram is something to deal with" because millennials make up 25 percent of bookings, Norwegian Cruise Lines CEO Frank Del Rio says. "The thing to understand, unlike the hotel industry, the airline industry, our ships run full and they run full all the time ... and [we] can finance the brand new ones" at low interest rates, he says. Norwegian Cruise Lines is focused on adding more trips to Turkey after cutting back in the wake of geopolitical events in 2016, he says.