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Shocker: Netflix Likes to Get Word-of-Mouth Marketing Freebies

Shocker: Netflix Likes to Get Word-of-Mouth Marketing Freebies

In Tuesday's earnings report, digital-video veteran Netflix (NASDAQ: NFLX) made it abundantly clear that management is smart about copyright issues. Netflix takes a different approach by "celebrating" the passion and excitement of its 214 million subscribers. Whether it's a movie, a song, a video game, or a TV series, copyright protection automatically comes into play.