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Actor Edward Norton is trying to change how the TV industry measures viewership

Michelle Castillo

Norton joined with poet Daniel Nadler and Facebook investor Jim Breyer in starting and financing EDO. The company is bringing advanced data analytics to the movie and TV industry to make them efficient in a world increasingly controlled by Netflix and Amazon. During Edward Norton's long acting career, the Golden Globe Award winner has enjoyed a side gig backing tech start-ups like Uber, data analytics firm Kenso and crowdfunding site CrowdRise.

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