PepsiCo is tweaking Lay’s and Kurkure to suit changing Indian tastes

India is a snacking market unlike any other. Not only do the taste profiles change of consumers every couple of hundred kilometers, there are also challenges with distribution and awareness. There’s also an intensifying competition with over 3,000 branded players, including local firms like Pratap Snacks and Haldiram’s. In the middle of all this, US…