India’s biggest online binge-watchers are in its small towns
Small towns are the heart of India’s thriving online video-content space. In 2017, India’s online video consumption rose almost five times, according to homegrown over-the-top (OTT) platform Hotstar’s India Watch Report 2018. And while metros only witnessed a 3.5 times increase, the biggest jump, 4.3 times, came from smaller cities that have a population of…