Wayfair: Buy, Sell, or Hold?

Wayfair (NYSE: W) shares are still down more than 90% from their pandemic-induced 2021 peak, and the company is suggesting that a return to operating profitability is in the near-term cards. There are too many things that could still go wrong for Wayfair and too many other great opportunities to plug into elsewhere. Since its launch back in 2002 and Wayfair.com's launch in 2011, consumers as well as investors have enthusiastically watched -- and even cheered -- the company's efforts to crack into a crowded, complicated market.