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Better Buy: Williams-Sonoma vs. Wayfair

Leo Sun, The Motley Fool
·4 min read
Better Buy: Williams-Sonoma vs. Wayfair

Williams-Sonoma (NYSE: WSM) and Wayfair (NYSE: W) are both home furnishings retailers that sell most of their products online. Williams-Sonoma -- which owns its namesake banner, Pottery Barn, Pottery Barn Kids and Teen, and West Elm -- also operates more than 500 stores but generated two-thirds of its revenue digitally last year. Wayfair sells all of its products online through its eponymous website and four others: Joss & Main, AllModern, Birch Lane, and Perigold.

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