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These 2 Consumer Stock Winners Have Nothing to Do With AI

These 2 Consumer Stock Winners Have Nothing to Do With AI

It's no surprise to see so many trend-following market participants jump onto the bandwagon of companies seeking to take advantage of technological advances. Indeed, the recent tech boom is one big reason parts of the stock market are higher on Thursday morning. Beauty (NYSE: ELF) and Guess (NYSE: GES) have little if anything to do with AI, but they're still making shareholders happy.