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VF Corporation Sells Reef Brand, Streamlines Portfolio

VF Corporation Sells Reef Brand, Streamlines Portfolio

VF Corporation (VFC) plans to sell its Reef brand to The Rockport Group. After the divestment, Reef—a beach lifestyle brand—will continue to function as an independent entity. VF Corporation has been divesting its brands as it reorganizes its portfolio. Earlier, VF Corporation sold its Nautica brand to Authentic Brands Group.