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Peloton's Big Bet, Revealed in 1 Chart

Peloton's Big Bet, Revealed in 1 Chart

Its exercise bikes, treadmills, and now its recently unveiled rowing machines are a top-of-the-line choice in each of their respective categories. The new rowing machine, for perspective, will retail for $3,195 when it finally becomes available for purchase. What you may not realize, however, is that Peloton's goal isn't only to make fitness equipment.