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Why Sleep Number Was a Big Winner on Wednesday

Nearly in time for the start of the National Football League's (NFL) upcoming season, Sleep Number (NASDAQ: SNBR) is jumping on the field with one of its top teams. The mattress maker said it has extended its marketing deal with the team by three years; investors clearly considered this to be a touchdown, as they bid the company's stock up by nearly 11% on the day. Sleep Number and the Rams have stretched out their existing marketing partnership for another three years.