If McDonald's (MCD) focus for the months ahead were to be described in a word, "core" would suffice, for both its menu and its markets.
The world's biggest restaurant chain measured by sales indicated Tuesday that four of the largest countries in its system — including the U.S. — along with its best-known items will get considerable attention from the corporate office as it bids to restore customer growth and keep the menu workable.
In addition to the United States, "stabilizing key priority markets" of Germany, Japan and Australia will be critical to staving off competition, whether from Burger King (BKW) or Chipotle (CMG), either at home or abroad. The U.S. is Oak Brook, Ill.-based McDonald's most saturated market, with more than 14,000 stores. However, the top four countries together accounted for 56% of total global locations, making up 19,830 of the 35,429 restaurants McDonald's had at year end.
At the same time, McDonald's, which has previously said its menu had become too Read More »from McDonald's gets it right with focus on 'core' markets and menu