Ever notice how some of the off-brand chocolate bars at Dollarama look strangely familiar?
The packaging of Dollarama's Meteor, Titan and Island Bar chocolate bars looks very similar to the Mars, Snickers and Bounty bars made by Mars Inc. In all cases the Dollarama bars use the same colours and logo design as their more well-known counterparts. That's a violation of Mars Inc.'s trademark says John Simpson, a lawyer and registered trademark agent at Shift Law – an intellectual property and new media law firm in Toronto.
“The Meteor Bar appears to be an infringement of the Mars trademark and copyright in the artwork and the design. It appears to be a reproduction of a substantial part of their design and I would say the same about the Titan and Island Bar,” says Simpson, who is not associated with or retained by either Dollarama or Mars Inc.
Trademark vs. Copyright
A trademark can also be subject to copyright because these trademarks are artistic works and since Simpson believes thatRead More »from Why Dollarama can sell off-brand versions of name-brand chocolate bars