You’ve heard the saying that there’s a greeting card for just about every conceivable occasion?
Not so much in this case. At least not for Toronto entrepreneur Daniel Malen, who with his friend, Toronto artist and performer Mark Uhre, decided to crowdfund their very own line of LGBTQ inclusive greeting cards. The success of their project, Mark It Proud, is turning heads so we spoke with Malen to find out the secret to their success:
Yahoo Canada Finance: You managed to hit your targeted goal of $3,600 on Kickstarter in just five days. Why were you so successful so quickly?
Daniel Malen: I love wasting hours in Chapters and Indigo looking at cards. But it always bothered me that there was no selection of gay and lesbian cards. There might be one card in among the aisles with thousands. The idea actually crystallized after my wedding last summer. My husband Aaron and I received eight identical wedding cards.
YCF: Your business is a partnership with Toronto artist and performer MarkRead More »from Mark It Proud: Toronto men launch LGBTQ-inclusive greeting cards