Michael Cohen knows it’s here somewhere.
The director of development for Air Miles and I are pacing the aisles of a Rexall pharmacy at the corner of Toronto’s Queen St. and University Ave., peering behind stacks of toilet paper and pushing aside bags of chips like two kids looking for treasure.
“It should be about waist high because most people keep their smartphones in their purses or pant pockets,” he says.
I’m looking for a bug – the spy kind. I picture a miniature radio the size of a button with a spindle of wires. To be honest, I’m not quite sure what I’m looking for but the button-sized radio is my best guess for what a beacon looks like.
Here’s what I do know: I know a beacon is a low energy Bluetooth device, capable of pinging information to any smartphone with the app associated with that beacon and I know that the Rexall we’re in is part of an Air Miles pilot phase (which also includes Staples). They’re testing the use of the technology as a way to send its membersRead More »from I spy: Beacons being used by stores to deliver deals in exchange for tracking you