In what may be the most bizarre marketing gimmick we’ve seen all week, movie theatre company Cineplex Entertainment is attempting to pop a bag of popcorn using lightning.
Located in a field in Tilbury near Windsor, Ont., a 20-foot popcorn bag stands with a lightning rod extending from it, in an attempt to draw lightning and spark the popcorn kernels inside the bag.
Canadians can vote whether they think the popcorn will actually pop by visiting Cineplex.com/Popcorn, and watch a 24/7 livestream of the action (or lack thereof). The stunt is part of Cineplex’s #WeatherorNot campaign, running this summer to remind potential movie-goers that the theatre is the perfect place to hide when the weather isn’t ideal.
“Lightning is an extremely complex phenomenon that strikes 44 times per second across the planet,” said Mark Robinson, meteorologist at The Weather Network, in a press release. “The Cineplex Lightning Popcorn bag is located right in the heart of Canada’s lightning alley, a likely spotRead More »from Cineplex attempts to pop popcorn with lightning in marketing stunt