[ Regular and mini cans of Coke and Pepsi are pictured in this photo illustration in New York / Reuters ]
When Coca-Cola announced its earnings this week, the soda brand found an unlikely source of boosted sales – smaller cans.
Despite a rising tide in North America to skip over soft drinks in exchange for healthier choices, the company’s net income for the 2015 fourth quarter was $1.2 billion, up 60.6 per cent compared with the same period a year ago.
“It is somewhat surprising that smaller cans can have a strong impact on Coca-Cola’s earnings, but when we look at what Canadians identify CSDs (carbonated soft drinks) with, it absolutely makes sense,” says Joel Gregoire, a senior food and drink analyst at market insight firm Mintel.
He points out that in Mintel’s 2014 report examining carbonated soft drinks in Canada, Canadians were more likely to identify CSDs as being a treat relative to other beverages such as bottled water, fruit juice/drinks and energy drinks.
“This combined with theRead More »from Coca-Cola finds smaller is better (and more profitable)