One of the best-known corporate representatives of all time is getting a new look. Ronald McDonald, the McDonald's (MCD) clown who came about 51 years ago, is being outfitted with two updated costumes as part of a push that appears set to return him to a more prominent role in the restaurant chain's branding.
The yellow jumpsuit Ronald's worn for so long will be replaced with cargo pants and a vest, along with a red-and-white striped rugby-type shirt. That's going to be the standard uniform. For "special occasions," he'll sport a red jacket, bowtie and yellow pants, the company says. At the same time, he'll also get involved with the corporate office's social media efforts. (Click and drag the arrows in the images below to see the before and after shots).
Ronald, of course, isn't the only big chain mascot to have been rethought in recent years, as KFC, Burger King and Wendy's have all done the same. Here's a recap.
Colonel Sanders, both the man and the drawing, is a key part ofRead More »from New look, new role for Ronald McDonald