The old Saturday Night Live line--"No Coke, Pepsi"-- takes on a new meaning today.
Data from trade publication Beverage Digest finds Pepsi (PEP) has superseded Diet Coke as the number two carbonated beverage in America. But regular Coca-Cola (KO) still holds on to the number one spot.
“It’s kind of astonishing what’s going on here. This is just a jockeying for position in a little ways. But Coke, regular Coke—full sugar Coke—is still the top selling soft drink,“ says Yahoo Finance Columnist Rick Newman.
Overall soda sales were down for the 10th straight year in 2014 as consumers have become more health-conscious, according to Beverage Digest.
Newman feels the soda pop space is looking a bit tired.
“Something 20 years ago, if you predicted this, everyone would have said you’re crazy. Bottled water is the big market share play here and of course it’s not just plain vanilla water anymore, its coconut water and cucumber water. We’re trying really hard for innovation in this space,”Read More »from 'No Diet Coke, Pepsi'