While the days following American Thanksgiving are usually associated with the Turkey-fuelled shopping circuses that are Black Friday and Cyber Monday, in recent years there’s also been a growing movement to make one of the days about giving back.
This year’s Giving Tuesday, which took place on the day after Cyber Monday, saw Canadians donate $1,707,416, representatives for charitable fundraising platform CanadaHelps told Yahoo Finance Canada in an email Friday.
That’s a 353 per cent increase compared to 2012, the year before the event was launched.
“We are yet again thrilled with the results of Giving Tuesday this year,” Marina Glogovac, president and CEO of CanadaHelps, told Yahoo Finance Canada in an email.
“What makes the growth of this grassroots movement so exciting is that it inspires us all to give to our full capacity, and promotes all giving forms,Read More »from Giving Tuesday saw Canadians donate $1.7M to charity