Valassis Communications, Inc., together with its subsidiaries, provides media solutions primarily in the United States and Europe. Its Shared Mail segment combines the individual print advertisements of various clients into a single shared mail package and distributes the shared mail advertising products to approximately 70 million U.S. households primarily on a weekly basis through the United States Postal Service (USPS). This segment also offers solo mail and other products and services, including list procurement, addressing, processing, and the distribution of brochures and circulars; ancillary services, such as list rentals; and direct mail advertising solutions for local neighborhood businesses. It primarily serves grocers, restaurants, drug stores, discount and department stores, home furnishing stores, and other retailers. The company’s Neighborhood Targeted segment provides print and media placement of traditional free-standing solo insert formats and specialty print promotion products; and helps clients to run their promotional advertising directly on the pages of newspapers by brokering advertising space. Its Free-standing Inserts segment prints and distributes four-color booklets containing promotions, primarily coupons from multiple clients through newspapers and shared mails. The company’s International, Digital Media & Services segment provides coupon clearing, analytical promotion information management products, and marketing services for retailers and consumer-packaged goods manufacturers; promotion security and consulting services; digital products, including secure digital coupon prints, coupons, and mobile offers to frequent shopper cards; and brand equity, price, and coupon-driven solutions. Valassis Communications, Inc. was founded in 1970 and is headquartered in Livonia, Michigan.

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