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Vitacost.com, Inc. (VITC)

 At 15:59 EST: 7.39 USD  Up 0.25 (3.50%)  
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Insider Transactions Get Insider Transactions for:
NET SHARE PURCHASE ACTIVITY
Insider Purchases - Last 6 Months
  Shares Trans
Purchases N/A 0
Sales 3,247,230 7
Net Shares Purchased
(Sold)		 (3,247,230) 7
Total Insider Shares Held 6.26M N/A
% Net Shares Purchased
(Sold)		 (34.2%) N/A
Net Institutional Purchases - Prior Qtr to Latest Qtr
  Shares
Net Shares Purchased (Sold) N/A
% Change in Institutional Shares Held N/A
Data provided by Reuters
INSIDER & RULE 144 TRANSACTIONS REPORTED - LAST TWO YEARS
Date Insider Shares Transaction Value*
20-Nov-09 ILFELD DAVID N
Director 		35,000 Purchase at $7.30 per share. $255,500
24-Sep-09 TRAPP ROBERT G.
Director 		132,164 Sale at $12 per share. $1,585,968
24-Sep-09 GORSEK WAYNE
Beneficial Owner (10% or more) 		2,350,000 Sale at $12 per share. $28,200,000
24-Sep-09 LAMBERT SONYA
Officer 		34,194 Sale at $12 per share. $410,328
24-Sep-09 PABST LAWRENCE
Director 		80,000 Sale at $12 per share. $960,000
24-Sep-09 PABST LAWRENCE
Director 		48,772 Sale at $12 per share. $585,264
24-Sep-09 JOSEPHS ALLEN
Director 		329,234 Sale at $12 per share. $3,950,808
24-Sep-09 JOSEPHS ALLEN
Director 		129,234 Sale at $12 per share. $1,550,808
24-Sep-09 KERKER IRA
Officer 		89,804 Sale at $12 per share. $1,077,648
24-Sep-09 SMITH RICHARD P
Officer 		53,831 Sale at $12 per share. $645,972
23-Sep-09 ILFELD DAVID N
Director 		64,000 Statement of Ownership N/A
23-Sep-09 ILFELD DAVID N
Director 		2,615,412 Statement of Ownership N/A
23-Sep-09 TRAPP ROBERT G.
Director 		858,290 Statement of Ownership N/A
23-Sep-09 GORSEK WAYNE
Beneficial Owner (10% or more) 		7,137,788 Statement of Ownership N/A
23-Sep-09 LAMBERT SONYA
Officer 		34,194 Option Exercise N/A
23-Sep-09 PABST LAWRENCE
Director 		320,000 Statement of Ownership N/A
23-Sep-09 PABST LAWRENCE
Director 		312,482 Statement of Ownership N/A
23-Sep-09 JOSEPHS ALLEN
Director 		1,657,485 Statement of Ownership N/A
23-Sep-09 JOSEPHS ALLEN
Director 		129,234 Statement of Ownership N/A
23-Sep-09 KERKER IRA
Officer 		25,804 Option Exercise N/A
23-Sep-09 KERKER IRA
Officer 		64,000 Statement of Ownership N/A
23-Sep-09 SMITH RICHARD P
Officer 		53,831 Option Exercise N/A
Data provided by EDGAR Online
* = Where indicated, some values are estimates.
1 = Potential proceeds estimated by the filer.
2 = Estimated based on the average of multiple prices reported.
3 = Multiple dates reported. Most recent date shown.
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