Research and Markets (http://www.researchandmarkets.com/research/shks8v/broadcasting_and) has announced the addition of the "Broadcasting & Cable TV in China" report to their offering.
Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2011 annual average exchange rates.
- The Chinese broadcasting & cable TV market had total revenues of $19.1 billion in 2011, representing a compound annual growth rate (CAGR) of 11.7% between 2007 and 2011.
- The TV advertising segment was the market's most lucrative in 2011, with total revenues of $10.7 billion, equivalent to 56% of the market's overall value.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 14.6% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $37.8 billion by the end of 2016.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
Leading company profiles reveal details of key broadcasting & cable tv market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
Macroeconomic indicators provide insight into general trends within the China economy
For more information visit http://www.researchandmarkets.com/research/shks8v/broadcasting_and